The Party of Apathy
Here's a fantastic article from The Atlantic monthly, that does a demographic breakdown of the 120 million people in this country (i.e. the majority of the population) who do not vote, and how the right political party can take steps to intice them to the booths. Short version: they don't vote because they're young, overworked, and feel no connection to or stake in society. Of particular note is a book mentioned in the article, The Stakeholder Society, that proposes a new Homestead Act that would give every American citizen an $80,000 loan out of the Federal coffers when they turn 21.